Good People

Good People is a purpose-driven recruitment agency based in Santa Monica that specializes in connecting talented professionals with mission-driven brands in wellness, CPG, clean beauty, and sustainable fashion. They prioritize working with companies that are doing something good and that do the right thing, helping both start-ups and established companies find talented teams to launch and grow their brands.

Good People operates as a specialized recruitment agency with a clear focus on purpose-driven brands that are working to change the world. They help start-ups and established companies find talented teams to launch and grow their brands, while prioritizing partnerships with companies that are doing something good and that do the right thing. Their mission centers around connecting skilled people to purpose-driven brands and helping them land good jobs that align with their values.

The agency takes a values-first approach to recruitment, working exclusively with wellness, CPG, clean beauty, and sustainable fashion brands. They partner with companies and people who are dedicated to a mission larger than monetary gain, supporting the growth of organizations that are committed to making a positive impact. This selective approach allows them to maintain strong relationships with brands that share their commitment to doing good.

Good People offers comprehensive recruitment services across multiple functions, filling positions in marketing, public relations, e-commerce, creative design, technical design, sales, customer service, human resources, finance, operations, planning, product development, and supply chain. Their expertise spans from individual contributor roles to executive leadership positions, including C-level executives like Chief Marketing Officers and VPs of Growth.

The agency's founder, Lara, brings extensive experience as a sales and marketing leader, which provides her with deep insights into strategy, process, and team leadership. This background enables the team to innately identify important skills that purpose-driven brands need, making them particularly effective at matching candidates with companies where they can thrive and contribute meaningfully to the organization's mission.