Athlete2Business

Athlete2Business is an Australian recruitment agency that focuses on helping former professional athletes transition into business careers, especially in B2B sales roles. Founded in 2018 by Alex Opacic, a former professional basketball player, the agency utilizes the unique skills and high-performance mindset developed in sports to connect ex-athletes with businesses seeking sales professionals.

The core service of Athlete2Business is recruitment, emphasizing the placement of candidates who embody resilience, communication, emotional intelligence, and commercial awareness, as outlined in their CHEC™ framework. In addition to recruitment, the company offers career coaching, transition workshops, and consulting services to support athletes in their move from sports to business environments.

Athlete2Business serves three main customer groups: employers looking to build high-performing sales teams, sales professionals seeking career advancement, and athletes aiming to leverage their sporting skills in business. The agency is committed to being a leader in athlete career transition services, drawing on the personal experiences of its director to guide its mission.