About Amulet
Amulet is a specialized non-technical talent scout based in New York, focused exclusively on early-stage startups. Founded by Coco Hailey, the company specializes in helping venture-backed startups under 50 people build their founding go-to-market (GTM) teams. Their approach centers on understanding that successful talent acquisition isn't cookie-cutter recruiting because there's nothing cookie-cutter about startup businesses.
Amulet operates with a unique philosophy centered on their "Source. Screen. Sync." methodology, recognizing that successful talent acquisition requires a customized approach for each client. The company differentiates itself by having team members who come from in-house startup talent acquisition teams, providing them with firsthand experience of the challenges and needs that early-stage companies face.
The agency's specialty lies in working with venture-backed startups under 50 employees, focusing specifically on building founding go-to-market teams. Their client portfolio includes notable companies such as WithCoverage, Paraform, and Baselayer, demonstrating their expertise in the startup ecosystem.
Founded by Coco Hailey, whose background includes experience at VICE and being employee number 10 at a financial education company that she helped scale to nearly 50 people, Amulet brings deep understanding of startup growth dynamics. Hailey's expertise in online business and entrepreneurship directly informs the company's mission and approach.
What sets Amulet apart is their founders' genuine understanding of startup culture and needs. Unlike traditional recruiting firms, they've experienced the startup journey firsthand, allowing them to better understand what founders need in terms of talent acquisition. This insider perspective enables them to work more effectively with ambitious founders and CEOs during critical early stages of growth.
The company's focus on non-technical roles allows them to concentrate their expertise on the commercial, operational, and strategic positions that are crucial for early-stage startup success, particularly in building strong go-to-market capabilities.
